Here are 6 steps you can take to build your personal brand and represent WHAT you do + WHO you are.
Step 1โ โ ๐ถ๐๐ ๐๐๐๐ ๐ฑ๐๐๐๐๐๐
The journey you've been on has brought you to where you are today. โ โ If we overlook it, we are overlooking the heart of WHY we do WHAT we do. โ โ Building a personal brand is about showing who you are, but when we build a brand, we need ๐๐๐๐๐๐ ๐ ๐๐๐๐ to share certain elements of our journey that โ โ ๐ build connectionโ ๐ build your authorityโ ๐ build your brand voiceโ โ
ACTION ITEM: What's one part of your journey that you can include in your personal brand that achieves the objectives above?โ โ
Step 2. ๐ช๐๐๐๐๐ ๐ช๐๐๐๐๐๐๐๐๐
Simply put-these are the small things you share to connect to your audience. โ โ This is ๐ถ๐บ๐ฝ๐ฒ๐ฟ๐ฎ๐๐ถ๐๐ฒ for your personal growth. Want to get rid of comparisonitis? ๐๐๐ถ๐น๐ฑ ๐ฐ๐ผ๐ป๐ป๐ฒ๐ฐ๐๐ถ๐ผ๐ป.โ โ TRUTH? They may not remember what you did, but they WILL remember the associations connected to you. Building a personal brand is all about building connection, but how do you do that without being Goldilocks and sharing not enough, too much or everything? And where and how do you share?โ โ โ
ACTION ITEM: What are two things about you that you can include in your personal brand that build connection with your audience? โ
Step 3:โ Pack a Personality Punch
Been quiet or under the radar? It's time to use your voice. ๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐โ .โ โ Finding and using your brand voice includes-โ โ
๐ข the way you write โ
๐ข the way you speakโ
๐ข the words you use or don't useโ
๐ข your hand gesturesโ
๐ข your demeanorโ
๐ข your vocal tone and fluctuationโ โ
These are things we don't often think about in our personal life. But, when it comes to your personal brand, they take development and consideration to maintain consistency and give your audience an experience of who you are. โ โ
ACTION ITEM: For the next week, analyze your content. โ What words do you find yourself using often? What tone do you take towards your content? Do these things truly mirror what you want your audience to experience from you or is it more of a persona? Do some thinking and readjust if needed!โ
Step 4: ๐ฅ๐ฒ๐ผ๐พ๐ช๐ต ๐๐ถ๐น๐ช๐ฌ๐ฝโ โ
Creating Visual Impact is basically, your brand personality and brand voice displayed ๐ง๐๐ค๐ฆ๐๐๐๐ช. It's giving your audience a ๐ง๐๐ค๐ฆ๐๐๐๐ช experience of your brand. โ This is the use of images, colors, fonts we use mirror our brand voice so people get a strong visual experience from us, too. This is ๐ต๐๐ถ๐๐น ๐ ๐๐พ๐๐ป๐๐๐ธ๐๐๐๐๐!โ โ โ
ACTION ITEM: Do a visual audit of your social media. What images do you feel BEST represent your brand and why? Was there something in the colors or tone? The outfit or setting? What about it do you feel gives your audience a true experience of who you are?โ
Step 5: Get a ๐๐ฒ๐ฎ๐บ๐น๐ฒ๐๐ ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐.โ โ
Your social media should show
โ โ WHO you are
โ โ WHAT you doโ
โ HOW you do what you doโ โ
ACTION ITEM: Plan your posts this week using this guide: โ
Post 1: Introduce/reintroduce yourself to your audeince by sharing something about you that๐ฟ๐ฒ๐น๐ฎ๐๐ฒ๐ ๐๐ผ ๐๐ผ๐๐ฟ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ.โ
Post 2: Share your product, service or ideas in a way that ๐๐ฒ๐ฟ๐๐ฒ๐ not just sells.โ
Post 3: Explain part of your unique process, framework, experience that speaks directly to your audiences pain or pleasure points. โ
Step 6: ๐๐๐ข๐ง๐ญ๐๐ข๐ง ๐๐จ๐ฆ๐๐ง๐ญ๐ฎ๐ฆโ โ
Planning helps us be strategic, not act on a whim.โ โ ๐ฐ๐'๐ ๐๐๐๐๐๐- we look towards the future and set goals, then create a backwards plan. And KEEP SHOWING UP.
ACTION ITEM: Look forward at he next 2 months. What promotions, offerings, launches, courses, products or services do you have on the horizon? With those dates in mind, what content should you be introducing ๐๐๐๐๐๐๐๐๐๐ that serves your audience and creates connection?โ
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