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  • Alexis Albright Meschi

How to build your personal brand

Here are 6 steps you can take to build your personal brand and represent WHAT you do + WHO you are.

Step 1⁠ ⁠ 𝑶𝒘𝒏 𝒀𝒐𝒖𝒓 𝑱𝒐𝒖𝒓𝒏𝒆𝒚

The journey you've been on has brought you to where you are today. ⁠ ⁠ If we overlook it, we are overlooking the heart of WHY we do WHAT we do. ⁠ ⁠ Building a personal brand is about showing who you are, but when we build a brand, we need 𝒄𝒓𝒆𝒂𝒕𝒆 𝒂 𝒑𝒍𝒂𝒏 to share certain elements of our journey that ⁠ ⁠ 📌 build connection⁠ 📌 build your authority⁠ 📌 build your brand voice⁠ ⁠

ACTION ITEM: What's one part of your journey that you can include in your personal brand that achieves the objectives above?⁠ ⁠

Step 2. 𝑪𝒓𝒆𝒂𝒕𝒆 𝑪𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒐𝒏

Simply put-these are the small things you share to connect to your audience. ⁠ ⁠ This is 𝗶𝗺𝗽𝗲𝗿𝗮𝘁𝗶𝘃𝗲 for your personal growth. Want to get rid of comparisonitis? 𝗕𝘂𝗶𝗹𝗱 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻.⁠ ⁠ TRUTH? They may not remember what you did, but they WILL remember the associations connected to you. Building a personal brand is all about building connection, but how do you do that without being Goldilocks and sharing not enough, too much or everything? And where and how do you share?⁠ ⁠⁠

ACTION ITEM: What are two things about you that you can include in your personal brand that build connection with your audience? ⁠

Step 3:⁠ Pack a Personality Punch

Been quiet or under the radar? It's time to use your voice. 𝒀𝒐𝒖𝒓 𝒃𝒓𝒂𝒏𝒅 𝒗𝒐𝒊𝒄𝒆⁠.⁠ ⁠ Finding and using your brand voice includes-⁠ ⁠

📢 the way you write ⁠

📢 the way you speak⁠

📢 the words you use or don't use⁠

📢 your hand gestures⁠

📢 your demeanor⁠

📢 your vocal tone and fluctuation⁠ ⁠

These are things we don't often think about in our personal life. But, when it comes to your personal brand, they take development and consideration to maintain consistency and give your audience an experience of who you are. ⁠ ⁠

ACTION ITEM: For the next week, analyze your content. ⁠ What words do you find yourself using often? What tone do you take towards your content? Do these things truly mirror what you want your audience to experience from you or is it more of a persona? Do some thinking and readjust if needed!⁠

Step 4: 𝓥𝓲𝓼𝓾𝓪𝓵 𝓘𝓶𝓹𝓪𝓬𝓽⁠ ⁠

Creating Visual Impact is basically, your brand personality and brand voice displayed 𝕧𝕚𝕤𝕦𝕒𝕝𝕝𝕪. It's giving your audience a 𝕧𝕚𝕤𝕦𝕒𝕝𝕝𝕪 experience of your brand. ⁠ This is the use of images, colors, fonts we use mirror our brand voice so people get a strong visual experience from us, too. This is 𝐵𝓇𝒶𝓃𝒹 𝑅𝑒𝒾𝓃𝒻𝑜𝓇𝒸𝑒𝓂𝑒𝓃𝓉!⁠ ⁠ ⁠

ACTION ITEM: Do a visual audit of your social media. What images do you feel BEST represent your brand and why? Was there something in the colors or tone? The outfit or setting? What about it do you feel gives your audience a true experience of who you are?⁠

Step 5: Get a 𝘀𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.⁠ ⁠

Your social media should show

⁠ ✅ WHO you are

⁠ ✅ WHAT you do⁠

✅ HOW you do what you do⁠ ⁠

ACTION ITEM: Plan your posts this week using this guide: ⁠

Post 1: Introduce/reintroduce yourself to your audeince by sharing something about you that𝗿𝗲𝗹𝗮𝘁𝗲𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱.⁠

Post 2: Share your product, service or ideas in a way that 𝘀𝗲𝗿𝘃𝗲𝘀 not just sells.⁠

Post 3: Explain part of your unique process, framework, experience that speaks directly to your audiences pain or pleasure points. ⁠

Step 6: 𝐌𝐚𝐢𝐧𝐭𝐚𝐢𝐧 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦⁠ ⁠

Planning helps us be strategic, not act on a whim.⁠ ⁠ 𝑰𝒕'𝒔 𝒔𝒊𝒎𝒑𝒍𝒆- we look towards the future and set goals, then create a backwards plan. And KEEP SHOWING UP.

ACTION ITEM: Look forward at he next 2 months. What promotions, offerings, launches, courses, products or services do you have on the horizon? With those dates in mind, what content should you be introducing 𝒃𝒆𝒇𝒐𝒓𝒆𝒉𝒂𝒏𝒅 that serves your audience and creates connection?⁠

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