Hi-
i'm alexis.
I help capable founders restructure their businesses so they can operate like CEOs — not survival-mode operators.
Honestly, I’ve been doing this my whole life.
When I was little, my idea of “play” with my five younger siblings was setting up businesses — assigning roles, making up systems, and figuring out how to keep everything running. (Oldest child energy at its finest.) When my dad brought home a camcorder for the first time, I set it up in my room and made videos on organization practices — long before YouTube was there to inspire me. Organizing chaos has always been in my DNA.
Later, as a mom of three young kids, I went back to school and finished a four-year program in just two years, taking 20 units a semester. (Execution isn’t just something I teach — it’s how I’ve lived.)
I began my career as a brand photographer, helping entrepreneurs shape how they showed up visually. But I quickly realized something more important:
Photos don’t fix structure.
Logos don’t fix operations.
Websites don’t fix leadership.
Without architecture, nothing scales smoothly.
So I built my career around closing that gap.
Over the last decade, I’ve worked with founders and leadership teams to:
• Clarify authority so their positioning matches their expertise
• Redesign operations so growth doesn’t depend on exhaustion
• Build systems that create leverage — not more workload
Along the way, I co-founded a creative agency, partnered in a marketing firm for industry leaders, and built systems that have freed my clients from being the bottleneck in their own business.
Outside of work, here’s me in a nutshell:
I live in the Bay Area of California — which I’ll never leave.
I married my high school sweetheart-—we’ve known each other since we were seven.
We’re raising three young adult daughters — parents of younger kids, I promise, it gets better.
I love cooking and eating food—it’s truly my main hobby.
And I consider myself an unofficial cheese connoisseur — I even keep a cheese journal.
At the core, I’m someone who thrives on turning chaos into clarity — whether that’s inside a business, around a dinner table, or anywhere life calls for a steady hand and a clear vision.
