C๐ค๐ฃ๐ฉ๐๐ฃ๐ฉ.โ โ Out of all the areas that I talk to clients about, this one seems to elicit the most negative response. โ โ People usually take a step to show themselves to their audience and begin building their personal brand. And often, after working together, we generate a clear roadmap of what that brand plan looks like. โ โ Then?
๐พ๐ค๐ฃ๐ฉ๐๐ฃ๐ฉ.
This has become one of the ๐น๐ฎ๐ฟ๐ด๐ฒ๐๐ ๐ฟ๐ผ๐ฎ๐ฑ๐ฏ๐น๐ผ๐ฐ๐ธ๐ for people I work with.
Here's ๐ฌ๐๐ฎ-โ โ
โช๏ธ You don't feel confident in your writing skillsโ
โช๏ธ You don't know what to write aboutโ
โช๏ธ You don't now how to 'put it together'โ
โช๏ธ You compare yourself to other accountsโ
โช๏ธ You put something out there and it doesn't get the response you think it should haveโ
โช๏ธ You get overwhelmed with pairing photos with contentโ
โช๏ธ XXXXโ โ
We may know what we do in our businesses. But, when it comes to creating content, the root problems is we don't understand how to transfer what we do into content and that we don't trust ourselves. โ โ We make the content about us. When what we should be doing is making it about ๐ฉ๐๐๐ข. โ โ I actually think it's a simple switch ๐ . Our content should serve, educate, inspire and connect. If we change our intention and mindset, content becomes exciting and inspiring to write, not a chore. โ
Here's show I help clients with their content.
We work to create 3 content categories tailored to their brand. The 3rd category is usually very custom to what they do but the other 2 are ones that anyone can work to develop.โ โ I want you to invest time creating two categories of content.โ โ
๐ฆ๐๐ฒ๐ฝ ๐ญ: ๐๐ผ๐ป๐๐ถ๐ฑ๐ฒ๐ฟ ๐๐ต๐ฒ ๐๐ฎ๐๐ฒ๐ด๐ผ๐ฟ๐ถ๐ฒ๐โ โ
๐พ๐๐ฉ๐๐๐ค๐ง๐ฎ 1: How can you serve, educate and inspire? This category is focused on how you can use your expertise to serve your audience. Tips, techniques, advice, strategies, motivation, etc... Consider what you do and how you can create a connection and provide value to your audience.โ โ
๐พ๐๐ฉ๐๐๐ค๐ง๐ฎ 2: How can you now show your audience what you do and how you do it? This is beyond selling your services or products. Can you demonstrate unique methods, show parts of your process, client galleries, testimonials, behind the scenes etc.. to showcase your expertise?โ โ
๐ฆ๐๐ฒ๐ฝ ๐ฎ: ๐๐ป๐๐ฒ๐๐ ๐๐ถ๐บ๐ฒ ๐ฏ๐ฟ๐ฎ๐ถ๐ป๐๐๐ผ๐ฟ๐บ๐ถ๐ป๐ด ๐ฐ๐ผ๐ป๐๐ฒ๐ป๐โ Create a digital list and dump as many ideas as you can under those categories. Think as detailed as possible. โ โ
๐๐ญ๐๐ฉ ๐: ๐๐ฌ๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐๐๐ญ๐๐ ๐จ๐ซ๐ข๐๐ฌ ๐ญ๐จ ๐ฐ๐ซ๐ข๐ญ๐ ๐ฉ๐จ๐ฌ๐ญ๐ฌโ If you've invested time, you have a large library of ideas to extract from! And keep adding to this list. As something pops into your head, add it to the list for later!โ โ
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