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  • Writer's pictureAlexis Albright Meschi

The problem with the C word

C๐™ค๐™ฃ๐™ฉ๐™š๐™ฃ๐™ฉ.โ  โ  Out of all the areas that I talk to clients about, this one seems to elicit the most negative response. โ  โ  People usually take a step to show themselves to their audience and begin building their personal brand. And often, after working together, we generate a clear roadmap of what that brand plan looks like. โ  โ Then?


This has become one of the ๐—น๐—ฎ๐—ฟ๐—ด๐—ฒ๐˜€๐˜ ๐—ฟ๐—ผ๐—ฎ๐—ฑ๐—ฏ๐—น๐—ผ๐—ฐ๐—ธ๐˜€ for people I work with.

Here's ๐™ฌ๐™๐™ฎ-โ  โ 

โ–ช๏ธ You don't feel confident in your writing skillsโ 

โ–ช๏ธ You don't know what to write aboutโ 

โ–ช๏ธ You don't now how to 'put it together'โ 

โ–ช๏ธ You compare yourself to other accountsโ 

โ–ช๏ธ You put something out there and it doesn't get the response you think it should haveโ 

โ–ช๏ธ You get overwhelmed with pairing photos with contentโ 

โ–ช๏ธ XXXXโ  โ 

We may know what we do in our businesses. But, when it comes to creating content, the root problems is we don't understand how to transfer what we do into content and that we don't trust ourselves. โ  โ  We make the content about us. When what we should be doing is making it about ๐™ฉ๐™๐™š๐™ข. โ  โ  I actually think it's a simple switch ๐Ÿ”› . Our content should serve, educate, inspire and connect. If we change our intention and mindset, content becomes exciting and inspiring to write, not a chore. โ 

Here's show I help clients with their content.

We work to create 3 content categories tailored to their brand. The 3rd category is usually very custom to what they do but the other 2 are ones that anyone can work to develop.โ  โ  I want you to invest time creating two categories of content.โ  โ 

๐—ฆ๐˜๐—ฒ๐—ฝ ๐Ÿญ: ๐—–๐—ผ๐—ป๐˜€๐—ถ๐—ฑ๐—ฒ๐—ฟ ๐˜๐—ต๐—ฒ ๐—–๐—ฎ๐˜๐—ฒ๐—ด๐—ผ๐—ฟ๐—ถ๐—ฒ๐˜€โ  โ 

๐˜พ๐™–๐™ฉ๐™š๐™œ๐™ค๐™ง๐™ฎ 1: How can you serve, educate and inspire? This category is focused on how you can use your expertise to serve your audience. Tips, techniques, advice, strategies, motivation, etc... Consider what you do and how you can create a connection and provide value to your audience.โ  โ 

๐˜พ๐™–๐™ฉ๐™š๐™œ๐™ค๐™ง๐™ฎ 2: How can you now show your audience what you do and how you do it? This is beyond selling your services or products. Can you demonstrate unique methods, show parts of your process, client galleries, testimonials, behind the scenes etc.. to showcase your expertise?โ  โ 

๐—ฆ๐˜๐—ฒ๐—ฝ ๐Ÿฎ: ๐—œ๐—ป๐˜ƒ๐—ฒ๐˜€๐˜ ๐˜๐—ถ๐—บ๐—ฒ ๐—ฏ๐—ฟ๐—ฎ๐—ถ๐—ป๐˜€๐˜๐—ผ๐—ฟ๐—บ๐—ถ๐—ป๐—ด ๐—ฐ๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜โ  Create a digital list and dump as many ideas as you can under those categories. Think as detailed as possible. โ  โ 

๐’๐ญ๐ž๐ฉ ๐Ÿ‘: ๐”๐ฌ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ ๐œ๐š๐ญ๐ž๐ ๐จ๐ซ๐ข๐ž๐ฌ ๐ญ๐จ ๐ฐ๐ซ๐ข๐ญ๐ž ๐ฉ๐จ๐ฌ๐ญ๐ฌโ  If you've invested time, you have a large library of ideas to extract from! And keep adding to this list. As something pops into your head, add it to the list for later!โ  โ 



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