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  • Writer's pictureAlexis Albright Meschi

Are you marketing or selling?

Updated: Jan 8, 2021

The word ๐’๐ž๐ฅ๐ฅ๐ข๐ง๐  โ made me feel โ  ๐Ÿคขโ  โ .

It makes us freeze, pause and pushes us away from growing. โ I know some people are naturally good at it, but girl- that person is NOT me. For those of us that aren't natural sales-people, there's hope!

โ โ  *๏ธโƒฃ ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐  ๐ฏ๐ฌ. ๐’๐ž๐ฅ๐ฅ๐ข๐ง๐  *๏ธโƒฃโ  โ  Do you know the difference?

โ  Selling is the attempt to create a sale of a product or service. โ  โ 

While marketing includes selling, there's a ๐’ƒ๐’Š๐’ˆ ๐’…๐’Š๐’‡๐’‡๐’†๐’“๐’†๐’๐’„๐’†.โ  โ  Marketing is the attempt to build a ๐™ก๐™ค๐™ฃ๐™œ ๐™ฉ๐™š๐™ง๐™ข ๐™ง๐™š๐™ก๐™–๐™ฉ๐™ž๐™ค๐™ฃ๐™จ๐™๐™ž๐™ฅ with the target audience. It's not solely about a sale. โ  โ  It puts the client before the cash. โ  โ  And when you have THAT perspective, when you're marketing your product, service or idea, you're focused on ๐ฌ๐ž๐ซ๐ฏ๐ข๐ง๐  them not ๐ฌ๐ž๐ฅ๐ฅ๐ข๐ง๐  to them. โ  โ 

How do you market and build that relationship with your audience? ๐€ ๐ฉ๐ž๐ซ๐ฌ๐จ๐ง๐š๐ฅ ๐›๐ซ๐š๐ง๐. It create connection and incorporates YOU into what you DO. โ  โ  Marketing cannot effectively be done without one. โ 

And to have a successful personal brand, we need to take a look at the content we're creating for our audience.

Is your content ๐šš๐šž๐šŠ๐š•๐š’๐š๐šข or ๐šŒ๐š›๐šŠ๐š™?โ  โ 

Here are some mistakes we make in our marketing through content

โ  1. We focus too much on ourselves.โ 

2. We only post our product or what we're currently promoting.โ 

3. We post just to post with no roadmap.โ 

4. We write vague content.โ 

5. We don't know who our audience is so we just throw content hoping it will stick somewhere.โ  โ 

Been guilty of any of those ๐Ÿ–๐Ÿฝ (Girl, me too!)โ  โ 

๐ŸŒŸ Here's what our marketing ๐ฌ๐ก๐จ๐ฎ๐ฅ๐ do ๐ŸŒŸโ  โ 

1. We talk about ourselves(because that's what t personal brand does) but we bring the content back to our audience. โ 

2. We show our product or service, but also serve our audience through education tips, behind the scenes, or inspiration. โ 

3. We have a content plan and know where we're headed.โ 

4. Our content has clarity.โ 

5. We are clear on who our audience is and we write content for that audience.โ  โ 

When we focus on writing quality content, we are consistently marketing, not selling. And people want that connection and value that we're offering.


แด›ส€แดœแด›สœ- You're not going to be right for everyone. โ 


But, you're also not going to be right for everyone ๐“‡๐’พ๐‘”๐’ฝ๐“‰ ๐“ƒ๐‘œ๐“Œ, and that's where personal branding (๐จ๐ง๐œ๐ž ๐š๐ ๐š๐ข๐ง) come in.โ 


The connection points that you decide to include in your brand become like breadcrumbs you continually place in your audience's mind. ๐Ÿฅ–โ 


๐’ฏ๐’ฝ๐‘’๐“Ž ๐“ƒ๐‘œ๐“‰๐’พ๐’ธ๐‘’.โ 


They may not be buying, at least now, but you're invested in the long term relationship, not just selling.โ 


And when they're ready, or someone they know is ready, ๐“‰๐’ฝ๐‘’๐“Ž ๐“Œ๐’พ๐“๐“ ๐“‡๐‘’๐“‚๐‘’๐“‚๐’ท๐‘’๐“‡. They will remember the little breadcrumbs you've placed along the way, the little facts or nuances that are a part of your brand that stuck and connected with them. โ 


So keep placing your brand breadcrumbs, keep connecting and building the ๐š•๐š˜๐š—๐š ๐š๐šŽ๐š›๐š– relationship. โ 

Because we're MARKETERS, not a saleseperson.



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