The word ššš„š„š¢š§š ā made me feel ā š¤¢ā ā .
It makes us freeze, pause and pushes us away from growing. ā I know some people are naturally good at it, but girl- that person is NOT me. For those of us that aren't natural sales-people, there's hope!
ā ā *ļøā£ ššš«š¤ššš¢š§š šÆš¬. ššš„š„š¢š§š *ļøā£ā ā Do you know the difference?
ā Selling is the attempt to create a sale of a product or service. ā ā
While marketing includes selling, there's a ššš š ššššššššš.ā ā Marketing is the attempt to build a š”š¤š£š š©šš§š¢ š§šš”šš©šš¤š£šØššš„ with the target audience. It's not solely about a sale. ā ā It puts the client before the cash. ā ā And when you have THAT perspective, when you're marketing your product, service or idea, you're focused on š¬šš«šÆš¢š§š them not š¬šš„š„š¢š§š to them. ā ā
How do you market and build that relationship with your audience? š š©šš«š¬šØš§šš„ šš«šš§š. It create connection and incorporates YOU into what you DO. ā ā Marketing cannot effectively be done without one. ā
And to have a successful personal brand, we need to take a look at the content we're creating for our audience.
Is your content ššššššš¢ or šššš?ā ā
Here are some mistakes we make in our marketing through content
ā 1. We focus too much on ourselves.ā
2. We only post our product or what we're currently promoting.ā
3. We post just to post with no roadmap.ā
4. We write vague content.ā
5. We don't know who our audience is so we just throw content hoping it will stick somewhere.ā ā
Been guilty of any of those šš½ (Girl, me too!)ā ā
š Here's what our marketing š¬š”šØš®š„š do šā ā
1. We talk about ourselves(because that's what t personal brand does) but we bring the content back to our audience. ā
2. We show our product or service, but also serve our audience through education tips, behind the scenes, or inspiration. ā
3. We have a content plan and know where we're headed.ā
4. Our content has clarity.ā
5. We are clear on who our audience is and we write content for that audience.ā ā
When we focus on writing quality content, we are consistently marketing, not selling. And people want that connection and value that we're offering.
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į“Źį“į“Ź- You're not going to be right for everyone. ā
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But, you're also not going to be right for everyone šš¾šš½š ššš, and that's where personal branding (šØš§šš šš šš¢š§) come in.ā
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The connection points that you decide to include in your brand become like breadcrumbs you continually place in your audience's mind. š„ā
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šÆš½šš šššš¾šøš.ā
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They may not be buying, at least now, but you're invested in the long term relationship, not just selling.ā
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And when they're ready, or someone they know is ready, šš½šš šš¾šš šššššš·šš. They will remember the little breadcrumbs you've placed along the way, the little facts or nuances that are a part of your brand that stuck and connected with them. ā
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So keep placing your brand breadcrumbs, keep connecting and building the šššš šššš relationship. ā
Because we're MARKETERS, not a saleseperson.
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