- Alexis Albright Meschi
Are you marketing or selling?
Updated: Jan 8

The word ๐๐๐ฅ๐ฅ๐ข๐ง๐ โ made me feel โ ๐คขโ โ .
It makes us freeze, pause and pushes us away from growing. โ I know some people are naturally good at it, but girl- that person is NOT me. For those of us that aren't natural sales-people, there's hope!
โ โ *๏ธโฃ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐ฏ๐ฌ. ๐๐๐ฅ๐ฅ๐ข๐ง๐ *๏ธโฃโ โ Do you know the difference?
โ Selling is the attempt to create a sale of a product or service. โ โ
While marketing includes selling, there's a ๐๐๐ ๐ ๐๐๐๐๐๐๐๐๐.โ โ Marketing is the attempt to build a ๐ก๐ค๐ฃ๐ ๐ฉ๐๐ง๐ข ๐ง๐๐ก๐๐ฉ๐๐ค๐ฃ๐จ๐๐๐ฅ with the target audience. It's not solely about a sale. โ โ It puts the client before the cash. โ โ And when you have THAT perspective, when you're marketing your product, service or idea, you're focused on ๐ฌ๐๐ซ๐ฏ๐ข๐ง๐ them not ๐ฌ๐๐ฅ๐ฅ๐ข๐ง๐ to them. โ โ
How do you market and build that relationship with your audience? ๐ ๐ฉ๐๐ซ๐ฌ๐จ๐ง๐๐ฅ ๐๐ซ๐๐ง๐. It create connection and incorporates YOU into what you DO. โ โ Marketing cannot effectively be done without one. โ
And to have a successful personal brand, we need to take a look at the content we're creating for our audience.
Is your content ๐๐๐๐๐๐๐ข or ๐๐๐๐?โ โ
Here are some mistakes we make in our marketing through content
โ 1. We focus too much on ourselves.โ
2. We only post our product or what we're currently promoting.โ
3. We post just to post with no roadmap.โ
4. We write vague content.โ
5. We don't know who our audience is so we just throw content hoping it will stick somewhere.โ โ
Been guilty of any of those ๐๐ฝ (Girl, me too!)โ โ
๐ Here's what our marketing ๐ฌ๐ก๐จ๐ฎ๐ฅ๐ do ๐โ โ
1. We talk about ourselves(because that's what t personal brand does) but we bring the content back to our audience. โ
2. We show our product or service, but also serve our audience through education tips, behind the scenes, or inspiration. โ
3. We have a content plan and know where we're headed.โ
4. Our content has clarity.โ
5. We are clear on who our audience is and we write content for that audience.โ โ
When we focus on writing quality content, we are consistently marketing, not selling. And people want that connection and value that we're offering.
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แดสแดแดส- You're not going to be right for everyone. โ
โ
But, you're also not going to be right for everyone ๐๐พ๐๐ฝ๐ ๐๐๐, and that's where personal branding (๐จ๐ง๐๐ ๐๐ ๐๐ข๐ง) come in.โ
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The connection points that you decide to include in your brand become like breadcrumbs you continually place in your audience's mind. ๐ฅโ
โ
๐ฏ๐ฝ๐๐ ๐๐๐๐พ๐ธ๐.โ
โ
They may not be buying, at least now, but you're invested in the long term relationship, not just selling.โ
โ
And when they're ready, or someone they know is ready, ๐๐ฝ๐๐ ๐๐พ๐๐ ๐๐๐๐๐๐ท๐๐. They will remember the little breadcrumbs you've placed along the way, the little facts or nuances that are a part of your brand that stuck and connected with them. โ
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So keep placing your brand breadcrumbs, keep connecting and building the ๐๐๐๐ ๐๐๐๐ relationship. โ
Because we're MARKETERS, not a saleseperson.