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Are you marketing or selling?

  • Writer: Alexis Albright Meschi
    Alexis Albright Meschi
  • Sep 24, 2020
  • 2 min read

Updated: Jan 8, 2021


The word š’šžš„š„š¢š§š  ⁠made me feel ⁠ 🤢⁠ ⁠.


It makes us freeze, pause and pushes us away from growing. ⁠I know some people are naturally good at it, but girl- that person is NOT me. For those of us that aren't natural sales-people, there's hope!


⁠⁠ *ļøāƒ£ šŒššš«š¤šžš­š¢š§š  šÆš¬. š’šžš„š„š¢š§š  *ļøāƒ£ā  ⁠ Do you know the difference?


⁠ Selling is the attempt to create a sale of a product or service. ⁠ ⁠


While marketing includes selling, there's a š’ƒš’Šš’ˆ š’…š’Šš’‡š’‡š’†š’“š’†š’š’„š’†.⁠ ⁠ Marketing is the attempt to build a š™”š™¤š™£š™œ š™©š™šš™§š™¢ š™§š™šš™”š™–š™©š™žš™¤š™£š™Øš™š™žš™„ with the target audience. It's not solely about a sale. ⁠ ⁠ It puts the client before the cash. ⁠ ⁠ And when you have THAT perspective, when you're marketing your product, service or idea, you're focused on š¬šžš«šÆš¢š§š  them not š¬šžš„š„š¢š§š  to them. ⁠ ⁠


How do you market and build that relationship with your audience? š€ š©šžš«š¬šØš§ššš„ š›š«ššš§š. It create connection and incorporates YOU into what you DO. ⁠ ⁠ Marketing cannot effectively be done without one. ⁠


And to have a successful personal brand, we need to take a look at the content we're creating for our audience.


Is your content šššššžššŠšš•šš’šššš¢ or ššŒšš›ššŠšš™?⁠ ⁠


Here are some mistakes we make in our marketing through content


⁠ 1. We focus too much on ourselves.⁠

2. We only post our product or what we're currently promoting.⁠

3. We post just to post with no roadmap.⁠

4. We write vague content.⁠

5. We don't know who our audience is so we just throw content hoping it will stick somewhere.⁠ ⁠


Been guilty of any of those šŸ–šŸ½ (Girl, me too!)⁠ ⁠


🌟 Here's what our marketing š¬š”šØš®š„š do 🌟⁠ ⁠


1. We talk about ourselves(because that's what t personal brand does) but we bring the content back to our audience. ⁠

2. We show our product or service, but also serve our audience through education tips, behind the scenes, or inspiration. ⁠

3. We have a content plan and know where we're headed.⁠

4. Our content has clarity.⁠

5. We are clear on who our audience is and we write content for that audience.⁠ ⁠


When we focus on writing quality content, we are consistently marketing, not selling. And people want that connection and value that we're offering.


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į“›Ź€į“œį“›Źœ- You're not going to be right for everyone. ⁠

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But, you're also not going to be right for everyone š“‡š’¾š‘”š’½š“‰ š“ƒš‘œš“Œ, and that's where personal branding (šØš§šœšž ššš ššš¢š§) come in.⁠

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The connection points that you decide to include in your brand become like breadcrumbs you continually place in your audience's mind. šŸ„–ā 

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š’Æš’½š‘’š“Ž š“ƒš‘œš“‰š’¾š’øš‘’.⁠

⁠

They may not be buying, at least now, but you're invested in the long term relationship, not just selling.⁠

⁠

And when they're ready, or someone they know is ready, š“‰š’½š‘’š“Ž š“Œš’¾š“š“ š“‡š‘’š“‚š‘’š“‚š’·š‘’š“‡. They will remember the little breadcrumbs you've placed along the way, the little facts or nuances that are a part of your brand that stuck and connected with them. ⁠

⁠

So keep placing your brand breadcrumbs, keep connecting and building the šš•šš˜šš—šš ššššŽšš›šš– relationship. ⁠


Because we're MARKETERS, not a saleseperson.

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Personal Brand Strategy & Photography  
Alexis Albright Meschi | United States

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